Why is the closest thing to a laugh on social media a stingy "LOL"? We created a case video to challenge the legendary "Open Happiness" expert to invest further in the laughing territory. And a few months later, one of its agency (Ogilvy Berlin) invited us for a workshop to develop more ideas around this concept. Watch the case film here: https://vimeo.com/51897959

Agence : Student Project

For the 25th anniversary of the Berlin Wall, we had an amazing true story to tell: two former guards from East and West Berlin met through an Airbnb flat. To showcase how Airbnb can bring people together and overcome their inner barriers, we created a global integrated campaign with an animated film and a platform around it. We came up with the idea (metaphor) with my Art Director and I wrote the script of the film. The illustration and animation were created by our talented friends from Psyop (New York). Click below to watch the film: https://www.youtube.com/watch?v=BpAdyFdE3-c

Agence : VCCP Berlin

With its new signature - 'Make Life A Ride' - BMW Motorrad changed its vision. Now, the brand stands for much more than simple biking. It's a true lifestyle, one to be embraced. Just like longboarding. Keen to appeal to a younger and more urban target, BMW Motorrad launched in March 2016 the new BMW G 310 R, a bike tailored-made for all city dwellers. We came up with a very simple story - a riding metaphor - not only to highlight the bike's agile and versatile features but also to invite all diehard riders to challenge the city. I wrote the script of the film. Watch it here: https://www.youtube.com/watch?v=VPfIOG8C8n0

Agence : VCCP BERLIN

Raise is a Paris-based headhunting company working and networking globally. They contacted me to help them improve their branding. They first needed a new name. I thought "Skeelz" would make total sense: it’s short thus easy to remember, and most importantly it says all about what they do. Skeelz is fully aligned with its baseline: People Matter. Skeelz needed also a new brand tonality. I pitched them a fresh and disruptive tone of voice because all headhunting and recruiting companies talk the same way. I’m glad now Skeelz doesn’t. The copy I wrote for their website is in French (for now). Great if you can understand it. http://www.skeelz.com/home

Agence : Freelance

La mode pour et par les Jumeaux. On a créé avec ma soeur jumelle Charlotte, le premier label pensé spécialement pour les Inséparables. Parce que chaque enfant est unique (les Twins inclus!), et parce que les tenues assorties et les détails complémentaires c'est toujours mieux pour célébrer le lien spécial qui unit les frères & soeurs. Rôles: Co-fondateur, Creative Director, Stylist, Photographe, Responsable Communication de la marque (collab, contenu réseaux sociaux, création & gestion du site).

Agence : Projet Personnel l Entrepreneurial

In 2015, Converse celebrated the centennial of its iconic Chuck Taylor All Star sneakers and the people who turn their "Chucks" into their artistic canvas. We were asked to find local inspiration and adapt the "Made by You" campaign to the German market. Watch the case movie here: https://vimeo.com/132182795

Agence : VCCP BERLIN

Thiago Silva - Brazil National Team & Paris Saint Germain captain - partnered with Skullcandy to become the company’s first football brand ambassador. To promote its new Crashers headphones, Skullcandy wanted an impactful print campaign with strong French headlines to make its Stay Loud message and Thiago’s leadership resonate for the new season kickoff. The client was American, so we were briefed in English. Being French-Australian myself, it was easy for me to explain to the client the subtleties of those lines. Perfect for the French market.

Agence : VCCP BERLIN

I’ve freelanced 6 months for Productman - Buzzman Paris brand innovation department - to think of and develop groundbreaking products and services for their clients. This is one of the services we’ve created with the team: Urentrée.com. The struggle of children's back-to-school shopping is now over with Urentrée.com. A turnkey and parent-friendly service we developed for our client Systeme U that allows parents to order all the scholar supplies needed in a minute. www.urentrée.com

Agence : BUZZMAN // PRODUCTMAN

I worked for Marcel (Publicis) and I was in charge of the communication of DS Automobiles international: UK, USA, Netherlands, Italy, Australia & Dubaï. These are some of the print campaigns I developed back then.

Agence : MARCEL // PUBLICIS

I’ve freelanced 6 months for Productman - Buzzman Paris brand innovation department - to think of and develop groundbreaking products and services for their clients. This is one of the services we’ve created with the team: Ciboulette.bio. The client Botanic - one of the French leader in the gardening sector - has always been struggling to reach the Parisian target. Only the happy few have a garden in Paris indeed. However, if you are a bit lucky, your flat might has its own little balcony or a nice exposure to the daylight. So to convert Parisians into green thumbs, we’ve developed Ciboulette.bio, a monthly box service that empowers Parisians to grow their bio fruits & veggies at their own place. The good news is, Parisians will be able to make soon the difference between a cucumber and a zucchini. I was in charge of the website UX copy and to develop also the entire editorial for this concept. https://www.ciboulette.bio/ Watch the case film here: https://www.youtube.com/watch?v=rnKBM_ZaG3g

Agence : BUZZMAN // PRODUCTMAN