For confidentiality reasons, details on this project are available upon request. URL on apple.com: https://www.apple.com/education/college-students/

Agence : Apple

Diverse project required photography to display products on the site like the accessory section for example. My role was to brief the studio on concepts and compositions, art direct the shoot in close collaboration with the stylist and photographer, as well as overseeing the retouching phase.

Agence : Apple

Rapha, the design leader in the cycling world, joined forces with Apple on a collection of water-resistant technology accessories that feature their signature style. I art directed the visual conception of the photography as well as the actual shoot in close collaboration with the photographer, and other aspects such as the retouching phase.

Agence : Apple

For confidentiality reasons, details on this project are available upon request.

Agence : Apple

The Prom Shop was an immersive experience that was including an online contest encouraging young people to share online. For this campaign, I designed the landing page as well as the newsletter and other entry points to the page. I also had a major input on art direction of the photography.

Agence : Call It Spring - AldoGroup

The fall winter campaign Perfect Pair, was including a gift guide to help and recommend shoppers during holiday time. The Gift Guide FW14 was featuring two famous influencers bloggers, to promote the fashion trends at that time. Through this shopping experience, the user could be inspired and shop stylish presents for their loved ones, as well as for themselves. I art directed the design as well as the user experience.

Agence : Aldo

ALDO‘s SS 2012 campaign was featuring Anais Pouliot and Mat Gordon, shot by Terry Richardson. For this fun and refreshing moment, we designed a shoppable trend guide for the site, recreating the three very different worlds of the trends of the moment.

Agence : Aldo

My role at Aldo was to translate the seasonal campaigns on the e-com site making sure the brand was seamless in store and online, providing the best shopping experience to the user. I art directed the shoots for our online assets, at a very fast pace (1 day of shoot every week). My daily work consisted mainly of presenting the photo brief to the studio, about the next site refresh and other assets, created by myself with the help of the art director. Then the design part, the implementation of the promotions, the sending of newsletters, all for the 3 markets, English and French Canadian, US & UK as well as overseeing the rest of the international franchises. Below are 2 exemples of homepage, for 3 different seasons (FW 2014, SS2014 and FW2013).

Agence : AldoGroup

I had the chance do the same type of work as I was doing on Aldo (see precedent project) for 3 brands within AldoGroup. Below is one homepage for the brand Call It Spring.

Agence : AldoGroup