Nahed D

octobre 2022 / juillet 2023 - GLOBAL DIGITAL ACTIVATION MANAGER (Freelance)- COTY I BURBERRY BEAUTY

Digital Brand Animations • Defined and developed 360 digital activations for fragrance, makeup and KCP initiatives • Proposed new support models and initiated in-Store and online new technologies to increase conversion on third-party retailers Defined content strategy for make-up and fragrance in close collaboration with multifunctional teams • Worked closely with Fashion House and brand’s assets manager to deliver all creative assets (campaigns, social and E-retail activations) • Developed toolkits and guidelines for global digital initiatives across all digital medias, e-Commerce third party) • Followed up & analyzed campaign performances

mars 2021 / septembre 2022 - GLOBAL PR & ADVOCACY MANAGER - COTY I GUCCI BEAUTY

PR & Influence Marketing • Developed, managed an executed global Influencer marketing strategies including Influencers & Celebrities partnerships, global activations guidelines, seeding and editorial press • Worked Closely with Influencers & Agents identifying creators that most align with brand values • Supported with the implementation of PR events (Fashion Shows, Local events, Make up artists Master classes) • Managed multi-functional alignments and approval processes with Fashion House • Worked closely with the global marketing , media teams on global and local 360 activation (launches, Local KCPs) • Tracked, monitored and compiled monthly activity reporting for print press, digital influencers coverage results Local Markets relations • Helped with strategy roll out in key countries/markets (up to 30 Markets) • Ensured compliance with the brand image guidelines

juillet 2020 / septembre 2021 - INFLUENCE & SOCIAL MEDIA PROJECT MANAGER - L'OREAL I LA ROCHE POSAY

Social Media • Strategized and developed social media campaigns to improve brand awareness and engagement (+40% IG Followers) • Created and managed monthly editorial calendars including copywriting & publishing (1 post/day) • Collaborated with social care teams to improve community management and replay rate to 99% • Managed always on content strategy including briefs, shootings & validation (up to 70 routine videos for 5 franchises) • Helped building a collaborative approach with Marketing, Training & E-retail teams by upskilling them with social media guidelines, content creation & monthly toolkits Influence • Implemented Influence strategies for 5 skincare franchises to improve Reach & Brand Advocacy (micro, mid tier, and top-level influencer) • Launched disruptive and engaging TikTok and Instagram activations to target new audiences (13 profiles for 3M Reach) • Organized monthly skincare events "Dermclass” with skincare experts to strengthen brand expertise • Managed content co-creation on oncology activations to highlight brand commitment by collaborating with cancer experts (e.g. webseries “Mieux dans ma peau”) • Created a dedicated program on acne franchise with 5 skin experts and 4 influencers to support a global brand campaign (2.5M Reach on Youtube)

juillet 2019 / décembre 2019 - GLOBAL MEDIA & INFLUENCE PROJECT MANAGER (CDD)- LVMH I GUERLAIN

Collaborated with key media partners (Google, Snap, & Teads) on innovative digital formats to improve brand awareness on Make- up, Skincare and Fragrance axis • Helped implementing a global display 3D banner campaign on Fragrance category (Aqua Allegoria) to create a disruptive experience and improve Engagement Rate by x4 to x16 vs Google benchmark • Provided local markets with global media guidelines (per media channel & per launch) and consumer insights to encourage a data driven mindset • Supported social media and data analytics teams with the brand global social media revamp (up to 30 Markets) • Drived brand love and exposure via seeding and send out strategy • Managed product seeding for skincare ,make up & fragrance launches to encourage a sustainable approach

février 2018 / décembre 2019 - GLOBAL MARKETING ASSISTANT - L'OREAL I LANCOME

GLOBAL MARKETING ASSISTANT LANCÔME I L’OREAL, Paris I February 2018 –January 2019 (FTC) • Coordinated lab and market requests for key skincare launches • Helped with implementation of the new packaging identity of 3 skincare Franchises • Coordinated word wide meetings for global skincare department • Conducted competitive deep-dive analysis and elaborated monthly newsletters on skincare insights

janvier 2019 / juillet 2019 - GLOBAL DIGITAL ACTIVATION PROJECT MANAGER (CDD)- COTY I BURBERRY BEAUTY

Digital 360 activation • Managed E-retail content creation with Fashion House and digital partners including banners, email templates, social media content to maintain consistency and alignment in strategy • Provided markets with digital best practices & toolkits for main franchises • Collaborated with agencies ,Fashion House , Marketing & Media teams to deliver 360 launch activations for Make-up & Fragrance (3 Make-up launches & 2 Fragrance) Innovation • Developed a variety of exclusive e-retail content , tools and experiences to improve visibility and conversion • Supported with the implementation of the Online and In-store guided selling tools such as AR mirror to leverage a disruptive & and consumer centric experience • Supported the implementation of the Online Foundation Finder to showcase the entire Burberry foundation range and highlight brand inclusivity

septembre 2015 / septembre 2018 - GLOBAL DIGITAL & COMMUNICATIONS ASSISTANT (CDD)- L'OREAL PARIS

GLOBAL DIGITAL & COMMUNICATIONS ASSISTANT L’Oréal I L’ORÉAL, Paris I 2015-2018 (Appreticeship) Social Media • Developed social content calendar that reflects key products launches & brand event • Helped with establishing a solid & permanent community management • Supported with content creation to feed the brand storytelling (e.g. BTS images, videos/tutorial, interviews, PR shots) in collaboration with marketing teams • Created newsletters on digital topics and conducted competitive deep-dive analysis with competitive brand PR & Event • Managed international press reviews & online content creation including shooting , casting and assets delivery to local markets • Helped withthe implementation of PR event including guests lists, invitations, requests interviews, venues and content creation (tutorial/Q&A/editorials and backstage assets/live cession...etc) • Organized an international communication seminar with top 10 markets to onboard them on new projects