The Midnight Planetarium watch is an award winning piece of watchmaking that shows the solar system running at its real course. Idea : introduce the watch trough a film that describes the creation of the universe as if it was a huge mechanism. It is a mix between images of the universe, creation of galaxies etc. and the gears of a watch. In the end the camera zooms out and we see that it was all inside the Midnight Planetarium watch. the film is first released as part of a digital campaign, but it also invites the internaut to continue the experience on a dedicated website where he can see a longer and more personal version of the film by adding some layers that include informations about the universe, the planet, the watch, the watchmaking etc.

Agence : BETC Luxe

Dispositif 360° mi au point pour accompagner le lancement d'un parfum. Le projet est basé sur l'écriture d'une série de nouvelles érotiques qui sont lues à voix haute et filmées pour être ensuite diffusées sous forme de vidéos sur un site dédié. Parallèlement à cette opération on communique en affichage, événementiel, bannières, et en street marketing via des opérations liées au concept.  

Agence : Betc luxe

Agence : client

identité visuelle - direction artistique

Agence : Ultra

pitch affichage, presse et edition

Agence : Born to Run