Nahed D

mai 2025 / octobre 2025 - Global Digital & Content Senior Manager - COTY I LANCASTER MONACO

COTY I LANCASTER MONACO Global Digital & Content Senior Manager I Mai 2025 - OCT 2025 Working in the global digital and communication team, in charge of leading international digital and brand communication strategies (Suncare & Skincare). Content production: Content planning strategy in close collaboration with marketing and multifunctional teams I Content production with the internal studio & external partners (pitch, shooting coordination, post-production, final assets delivery & markets roll-out) I Campaigns analysis. Social media & advocay: Management of social calendars (Instagram, Facebook, YouTube, Tik Tok, etc.) I Elaboration of global and local paid campaigns I Best in class social & advocacy guidelines & activations. Digital amplification: Digital activations (offline and online) to improve consumer experiences I Trends analysis I E-Commerce acceleration in partnership with the Digital Junior Content Manager. Management: Global Digital Apprentie.

septembre 2024 / mai 2025 - Global Campaign & Content Manager - L’OREAL I L’OREAL PROFESSIONNEL

L’OREAL I L’OREAL PROFESSIONNEL Global Campaign & Content Manager (Full -Time In-House Freelance) I Sept 2024 - Mai 2025 (9 months) Led content production and 360 global campaigns (Haircare #1 business growth driver & Haircolor categories) Content production: Developed consistent and impactful campaigns (Strategy, budget, brief, production, post-production and delivery) I Organized campaigns & always on shootings (Brief for creative & production agencies, models casting, talents management, glam & styling) I Managed 3D productions I Led insightful benchmarks on beauty/tech industry. 360 Activation: Created best-in-class 360 guidelines and activations books for markets I Coordinated 360 process with global teams (E-com, PR, Social + Education teams...etc).

janvier 2022 / janvier 2024 - GLOBAL DIGITAL ACTIVATION & ADVOCACY MANAGER (Freelance)- COTY I BURBERRY BEAUTY

COTY I BURBERRY BEAUTY & GUCCI BEAUTY Global Brand Image & Content Manager (Full -Time In-House Freelance) I Jan 2022 - Jan 2024 (2 years) Developed and executed Burberry Beauty digital marketing activations and consumer experiences, from strategy to brief to final delivery, across all digital touchpoints and markets (+10 Launches/+20 Markets) Developed and executed Gucci Beauty global PR & Influencer marketing activities & guidelines to maximize press coverage, digital awareness and positive consumer engagement (+8 Launches/+25 Markets) 360 Digital strategy: Developed digital strategy for Burberry Beauty launches (Fragrance, makeup & KCPs) in collaboration with cross-functional teams I Launched the new Burberry male fragrance pillar “Hero” including 360 digital strategy, markets roll out (Hero Fragrance Finder, Hero Immersive digital Hub, IG Filter & Perfumer ITW video series) I Implemented best-in-class 360 digital toolkits I Initiated online & In-store innovative strategies (Web3, gaming) I Allocated and managed budgets for digital projects/activations I Supported regional markets with guidance to ensure compliance with the brand image Content production: Led content strategy (makeup, fragrance & KCPs) in collaboration with Fashion House I Creative reflexion, brief, production follow up, implementation & library management I provided deep-dive competitive analysis on beauty market E-retail: Developed E-retail content including basic assets, PDP, PDP+, brand pa

février 2020 / janvier 2022 - INFLUENCE & SOCIAL MEDIA PROJECT MANAGER - L'OREAL I LA ROCHE POSAY

Led Social Media & Influence strategy for La Roche-Posay France including 5 skincare franchise Social media & Content: Developed social media campaigns including Meta, Tiktok & YouTube I Created monthly editorial calendars post/copywriting & publishing (1 Post/Day Sprinkler tool) I Monthly social reports I Community management (reply rate 99% I Crisis management I Launched a skincare content factory including +150 statics, product & how to video assets (allocated budget 100K) I UGC & Content curation I Global content adaptation Influence & Events: Managed influence campaigns (micro, mid tier, and top-level influencers) I Created a TikTok campaign to support a skincare pillar (13 TikTok profiles /4M Organic Reach) I Created a dedicated advocacy program on acne with 5 skin experts and 4 influencers I Launched “Better in my skin” webserie on oncology & brand commitment I Organized monthly skincare events "Dermclass” with skincare experts I Elaborated PR tools/seeding I Managed 2 PR agencies & 1 intern (indirect report).

juillet 2019 / décembre 2019 - GLOBAL MEDIA & INFLUENCE PROJECT MANAGER (CDD)- LVMH I GUERLAIN

Collaborated with key media partners (Google, Snap, & Teads) on innovative digital formats to improve brand awareness on Make- up, Skincare and Fragrance axis • Helped implementing a global display 3D banner campaign on Fragrance category (Aqua Allegoria) to create a disruptive experience and improve Engagement Rate by x4 to x16 vs Google benchmark • Provided local markets with global media guidelines (per media channel & per launch) and consumer insights to encourage a data driven mindset • Supported social media and data analytics teams with the brand global social media revamp (up to 30 Markets) • Drived brand love and exposure via seeding and send out strategy • Managed product seeding for skincare ,make up & fragrance launches to encourage a sustainable approach

janvier 2019 / juillet 2019 - GLOBAL DIGITAL ACTIVATION PROJECT MANAGER (CDD)- COTY I BURBERRY BEAUTY

Digital 360 activation • Managed E-retail content creation with Fashion House and digital partners including banners, email templates, social media content to maintain consistency and alignment in strategy • Provided markets with digital best practices & toolkits for main franchises • Collaborated with agencies ,Fashion House , Marketing & Media teams to deliver 360 launch activations for Make-up & Fragrance (3 Make-up launches & 2 Fragrance) Innovation • Developed a variety of exclusive e-retail content , tools and experiences to improve visibility and conversion • Supported with the implementation of the Online and In-store guided selling tools such as AR mirror to leverage a disruptive & and consumer centric experience • Supported the implementation of the Online Foundation Finder to showcase the entire Burberry foundation range and highlight brand inclusivity

septembre 2015 / septembre 2018 - GLOBAL DIGITAL & COMMUNICATIONS ASSISTANT (CDD)- L'OREAL PARIS

GLOBAL DIGITAL & COMMUNICATIONS ASSISTANT L’Oréal I L’ORÉAL, Paris I 2015-2018 (Appreticeship) Social Media • Developed social content calendar that reflects key products launches & brand event • Helped with establishing a solid & permanent community management • Supported with content creation to feed the brand storytelling (e.g. BTS images, videos/tutorial, interviews, PR shots) in collaboration with marketing teams • Created newsletters on digital topics and conducted competitive deep-dive analysis with competitive brand PR & Event • Managed international press reviews & online content creation including shooting , casting and assets delivery to local markets • Helped withthe implementation of PR event including guests lists, invitations, requests interviews, venues and content creation (tutorial/Q&A/editorials and backstage assets/live cession...etc) • Organized an international communication seminar with top 10 markets to onboard them on new projects