Creative Direction

Agence : Visual Suspect

Creative Direction

Agence : Visual Suspect

Agence : Havas

Creative Direction

Agence : Visual Suspect

Agence : Showreel

Swarovski is an Austrian producer of crystal glass, jewelry, and accessories, with approximately 3000 stores worldwide. Together with Publicis Luxe, our mission was to redesign the webstore with a glamorous and innovative twist without compromising performance. My role as the main art director and designer was to define the vision with the brand, design and prototype the main pages and modules, and direct the product photoshoots for the new webstore.

Agence : Publicis Luxe

Chocolat is a confidential and future subsidiary brand of a multinational corporation specializing in luxury goods, which will also manufacture sunglasses. Together with Publicis Luxe, we created a digital shopping platform, providing consumers with a bold and innovative experience, featuring unique collaborations, hard-to-find products, animations, and an art direction inspired by cinema. My role mainly involved working on the art direction and UI design, creating a distinctive look and feel for a shopping website.

Agence : Publicis Luxe

Swarovski is an Austrian producer of crystal glass, jewelry, and accessories. In collaboration with Publicis Luxe, we worked on the creation of an innovative digital platform to celebrate the brand's 125th anniversary, which highlights the key facts and history of the brand. The concept took users on a journey through a 125-faceted crystal, showcasing the brand's collaborations and events with documentaries, interviews, editorial content, and shoppable features. My role was to ensure the art direction, UI design, and prototyping. This project was a tender that we won but was ultimately never produced.

Agence : Publicis Luxe

Nissan is a Japanese multinational automobile manufacturer headquartered in Japan. For the launch of the new Nissan Juke Hybrid, we teamed up with TBWA and photographer Sebastien Staub to create photo assets, a product video, and redesign the product pages. My role as a Creative Director was to define the vision in collaboration with the creative team, write the video, and design the product pages. The concept was to showcase the car in a colorful city with young, dynamic characters who have an electric attraction to each other.

Agence : TBWA

My work pushes the boundaries of traditional photography, employing AI as a tool to enhance and deepen artistic expression. Each image is a narrative and a reflection on the human experience. It illustrates a profound understanding of how technology can intersect with creative vision to create new, thoughtprovoking perspectives.

Agence : Personal Project

Based in London, Burnin Music Recordings is a music label founded in 2017, dedicated to electronic music and discovering new talents. I was approached by Burnin's founder to define the design and concept of the vinyls. We worked on a concept that provides a window of expression for both music and art in general. Aside from the music, each release features an original masterpiece of art born from the collaboration between the label and an artist. That's how we came to collaborate with artists such as Puntuss, Amba Sayal Bennett, and the duo Foraeva. I forgot to mention that I myself have also crafted one of the cover artworks as an artist under the pseudonym "Mr. Gonzo", which is in general my music artist name.

Agence : Burnin Music Recordings